17.10.2024 - As part of this year’s ECSM, the European Union Agency for Cybersecurity (ENISA) invited its member states to create short videos on how they have adapted the ECSM campaign in terms of messaging and content to best suit the culture and people’s perceptions in their respective countries.
The importance of addressing perceptions and cultural context in European Cyber Security Month (ECSM) campaigns
Switzerland has four language regions, each with its own cultural characteristics. This makes designing a national campaign particularly difficult, as the campaign’s content needs to be accessible to a diverse population. To ensure a campaign reaches as many people as possible, it needs to be translated very carefully – in the case of the ECSM, into German, French, Italian and English. This process involves not only translating content from one language to another, but also adapting it for different audiences: young people, working people and senior citizens.
We work closely with different partners for each target group, using a variety of communication channels to ensure that our messages get through. This tailored approach increases the likelihood that the campaign will have a real impact on its target audiences.
Last year’s ECSM campaign in Switzerland is a good example of how this can be done successfully. In order to reach a young audience, the campaign’s theme song was interpreted by young people in a breakdance video. To reach the target group of working people, a social engineering expert was recruited as a campaign ambassador to host an online lunch meeting. And to reach senior citizens, we launched new partnerships with seniorweb.ch and Techtipp, producing an informative video specifically for seniors. These different approaches ensured that the campaign had an impact on all target groups.
It is clear that taking into account national differences and adapting content to different audiences is critical to the success of a cybersecurity campaign. It is the only way to ensure that messages are not only heard but also understood and acted upon.
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Last modification 17.10.2024
